LIVERPOOL is the best event destination in the world.
And the city’s Giant Spectacular – Liverpool’s Dream was the best event of its kind on the planet.
That’s the verdict following a major international events awards ceremony which saw Liverpool walk away with a trio of top honours.
The annual Eventex Awards is seen as the events’ industry’s highest accolade and sets the benchmark for events across the globe.
Now in its ninth year, this year’s awards saw more than 331 entries in a range of categories across 42 countries all eager to be the best.
The winners have been announced this week and Liverpool has picked up: Best Event Destination, as well as Best UK Event and The Grand Prix People’s Choice Event for the Giant Spectacular Liverpool’s Dream.
Eventex is a purely online awards ceremony and the People’s Choice award is the only category voted for by members of the public.
The winners of the other categories were determined by a distinguished panel of international judges, including Laura Schwartz, who was director of events for the Clinton administration and chief exec of events industry bible BizBash, David Adler.
Liverpool has a world-renowned annual programme of cultural events, which include everything from Chinese New Year, Liverpool International Music Festival, the Feast of Fire and the Tall Ships Regatta.
One of the highlights of last year’s programme was Liverpool’s Dream, which saw street-theatre masters Royal de Luxe bring their cast of Giants back to the city for a triumphant third time. Funded by the Liverpool City Region Combined Authority, Giants generated more than £60m for the Merseyside economy and brought 1.3 million visitors the city, making it the largest event the city has ever seen.
Liverpool City Council’s Director of Culture, Claire McColgan said:
“Our cultural programme is designed to showcase our wonderful city in all its glory, to celebrate every that is special about Liverpool and enrich the lives of the people who live, work and visit here.”
“Giants and our other events are the result of a real partnership between the city council, a host of partner organisations and of course the people of Liverpool who have taken all our events to their hearts.
“It is wonderful news for the city that all the hard work and dedication that goes into our events calendar has been recognised on such a grand international scale.”